That internet advertising is effective, no one can deny, however, as is the case with almost any advertising medium, some is much more effective than others. The effectiveness of internet advertising can be shown in several ways

It reaches a larger audience than traditional advertising.—almost everyone in the 1st world countries and many in third world countries have access to one or more computers. An advertisement placed on the internet can be seen by literally billions of people.

It is less expensive that traditional forms of advertising—while some of the free web page sites are viewed with an air of condescension, the fact remains that free web sites are available, and are proven examples of the effectiveness of internet advertising.

It is more user-friendly than traditional forms of advertising—For only a few dollars of expenditure, a computer-literate individual can go online, determine ad copy, decide where to place the ad, pay for fees or expenses with a credit or debit card and monitor the results of an advertising campaign reaching millions of potential buyers, for little or no money out of his own pocket. Mentally compare this process with the procedure of placing a similar ad in one of the national magazine with a readership of 50,000. There would be costs of creating the advertisement and purchasing space within the magazine, running into thousands of dollars. All work on the advertisement at the national magazine would be done by another person or company, with very little input or approval rights.

It is more targeted than traditional forms of advertising—by using such techniques as pay per click where you bid on keyword rankings, you are able to aim your message at specific groups of people who are searching for specific key words. You can tailor the effectiveness of internet advertising you purchase by the words you use in your ad copy.

You can track internet advertising better than you can track traditional forms of advertising—because of the sophisticated software which allows you to record and analyze visitor patterns such as whether their visit is a first time, what they looked at in terms of your web site pages and for how long, what pages or offers they responded to by providing information and what they requested in terms of free or paid offers. All this information can be used by you for future campaigns and better advertising methods.