In its broadest sense, advertising design is the creation, preparation and implementation of the entire spectrum of marketing for a particular product. Most people however use the term to refer to the conception of a particular advertisement. More specifically, it refers to the creative process involved in the concept and imagining of the product.

Advertising design, in order to be successful must first have knowledge of the product, understanding of the unique characteristics of the product and be able to present those unique characteristics in such a way that it will result in positive results for the business in terms of sales.

Often, the creative process is stimulated by observing how the product works or appears and jotting down keywords or phrases to describe these characteristics. These key words can be incorporated into a content-rich text or can be used to implement advertising design using another medium.

Another method of advertising design is to target the audience you wish to reach. For instance, if you are marketing an e-book on advertising, you will want to develop your advertising design using words like ''How to design your own website advertising” or

Five tips for getting free advertising”. These topics will catch the attention of those people are looking at advertising. They probably already own their own business or are thinking about starting one.

The type of audience may also be described by whether the buyer is an impulse buyer or only purchases after long thought and review of the data about your product. An impulse buyer may be more likely to skim the surface of the advertising design, while the slow and steady fact-checker needs to see an advertising design which will allay concerns. It must have some real meat and substance to the advertising.

Once the creative part of the advertising design is completed, the advertising product must be transformed in such a way that it appears in its final form as was intended. This may mean dealing with printers, or editors, or with writers who can smoothly integrate the keywords and phrases into polished, finished sentences and paragraphs.

The advertising design must also take into consideration whether it is effective. In other words, it must administer a self-test. How will you know whether the finished advertising is working as desired- Does it need to be tweaked, or worse yet, was it a very bad idea to begin with which needs to be discarded.