Top Franchise Opportunities, a website devoted to identifying and describing business opportunities of the franchise type includes over thirty different businesses which are coffee shop franchises. The popularity of coffee has never been greater, more than 50 % of all Americans drink at least one cup of coffee daily. Coffee has been used as a wake-me-up, as a way to stay alert, and lastly, by true coffee lovers, because the love the smell and taste of fresh brewed coffee.

Coffee shop franchises rely on the aroma of the coffee to bring a customer in and to keep them coming back. Starbucks is probably the most well-known coffee shop franchise, with their name and logo known world-wide. Coffee and coffee houses were also known in the 50s as a place where beatniks would hang out and recite bad poetry, but a coffee shop franchise today is an upscale place. Today, Americans spend over $10 billion annually in coffee shops and coffee houses, and the market share is growing by about twenty percent annually.

If you add to this the exciting overseas markets for coffee shops, you can see this is an outstanding opportunity for a person who is interested in this area of franchising. Coffee shops in general are much cleaner than any other restaurant type business which makes them popular to own and operate.

Usually a coffee shop franchise relies both on coffee flavors and mixtures and on the atmosphere of the location to make a successful franchise opportunity. Since the selection of coffee beans is somewhat finite, many of the shops rely on exotic mixtures with wonderful names to entice people into the shop. Typical of this group of coffee shop franchises is Mocha Delight and Hawaii's Java Kai. Both have traditional and exotic coffee mixtures. Hawaii's Java Kai also has specialty drinks and some food items.

Others use a theme to be eye-catching. An example of a theme coffee shop is Java Grande which has a drive thru emphasis. The shop is specially designed to allow for four to five cards on each side of the drive through and there is inside seating as well. The franchisor assists in picking the location, as it is all important for this coffee on the go concept.

No matter which coffee house franchise you choose, you can be sure that with careful placement of your business and the assistance of the franchisor, you are set to be a successful beverage restaurateur.