There are two main forms of online advertising: the pay per click and the web site ads.

Each one has its advantages.

Pay per click online advertising is a way of making each penny count.

You only pay when a person has clicked on your ad allowing you to control your internet advertising dollars.

This form of online advertising allows you to be very focused.

You reach people when they are actively looking for information about your products and services online and send them to what you are offering.

With contextual internet advertising you can even go one step further by placing your ad with relevant web pages.

This maximizes your internet advertising dollar by displaying your advertisement only on relevant web pages and search engines.

By matching your selected key words and channels to content-rich sites and search engines the contextual ads go well beyond any traditional advertising method.

This cost per click internet advertising is very cost effective.

The placement ranking that your internet advertisement has will play some role in its cost and effectiveness.

Web site online advertising is said to provide visitors with a more rewarding online experience.

It provides both text and image ads that are precisely targeted to your site and site content.

The web site, unlike pop-up, pop-under and banner displays delivers a fully functional browser application window.

Online advertising in the web form can deliver the targeted advertising to only internet users who have shown an interest in receiving ads related to your product or service.

The web browser allows you to show not just a small snap shot of your goods and services but also the wide array of what you may have to offer.

It also allows the visitor the ability to browse and select not just be driven by the small offering of a banner.

Web site online advertising packages can offer a distinct advantage over most banner advertising.

The cost can be up to 100 to 300 times less per visitor depending on the size of the campaigns.

With the online advertising companies out on the market today they will guarantee the traffic to your web site.

Pay per click and web site online advertising each have their advantages.

Pay per click can allow for a small business to target a very select audience, where a larger company may want a web site to display more merchandise.

This may also be reversed if the company has a small number of products to offer, a banner or pay per click may be right for it where a small company with many services or products may need a web site to display them all.